Generative Engine Optimization

Get named when AI recommends a business like yours

Your customers ask ChatGPT instead of Google, and it names two or three companies. Someone is getting that business. If it is not you, nothing tells you. We find out what the assistants say about you, then get you into the answer — as a service, or as software you run yourself.

Schedule your free audit See both options

Why this matters now

2 or 3

businesses get named in an AI answer. There is no second page to be on.

2 in 3

of the things AI says about you come from sites you do not own or control

68%

of US Google searches now end without anyone clicking through to a website at all.

The search box moved

Your customers did not stop looking for you. They started looking somewhere you are not.

01

They stop at the answer

People used to search, then pick from a page of links. Now they ask ChatGPT and get one answer with two or three businesses named. Most never scroll past it.

02

There is no page two

Google gave you ten results and a second page. An AI answer names a handful of businesses. You are either in it or you do not exist for that customer.

03

Nobody tells you

You see no missed call and no lost quote. The customer who asked ChatGPT and got your competitor's name never knew you were an option.

Plain English

So what is GEO?

GEO stands for Generative Engine Optimization. You will also see it called answer engine optimization or AI search optimization. All three are a long name for a simple job: making sure that when an AI assistant answers a question your customer asked, your business is the one it names.

SEO got you onto a page of links. GEO gets you into the answer. They are not the same work, and being good at one does not make you good at the other.

The full explanation, with the research behind it →

Why your usual fixes miss it

Your website is not the source

Roughly two thirds of what AI quotes comes from somewhere other than your own site — review platforms, comparison articles, forums, trade press. You cannot fix this by editing your home page.

Ranking first does not carry over

AI does not rank ten results. It writes one answer and picks who to name. Businesses that sit at the top of Google get left out of it every day.

You cannot see it happening

There is no report for this. The only way to know whether AI recommends you is to ask it the way your customers do, across every assistant, and read what comes back.

Two ways to do it

Hand it to us, or measure it yourself and do the work in-house.

Done for you

We run your GEO

For teams who want the outcome and do not want to learn a new discipline to get it. We do the auditing, the fixing and the monthly reporting.

We run the audit across every major assistant and read it back to you

We fix what AI gets wrong about you on the sites it actually reads

We build the pages and third-party coverage that get you quoted

We re-run the same questions monthly and show you what moved

Starts with a free audit

Pricing comes after it, once we have both seen the size of your gap.

Schedule your free audit How it works →

Do it yourself

Measure it with our software

For in-house teams who already own their content and just need to see what the assistants say. You run the prompts; we show you who gets named and why.

Track how often each assistant names you, not just whether it does

See the competitors named in your place, counted across runs

Read the actual search queries behind each answer, where the provider reports them

Re-run the same prompts on a schedule and watch the trend

In early access

Not open to everyone yet. Join the list and we will get you in as we widen it.

Get early access See what it does →

How we work

Four steps. The first one is free.

01

Find out where you stand

We ask ChatGPT, Gemini, Perplexity and Google's AI the questions your customers actually type. We write down who gets named, how often, and what gets said about you.

02

Fix what AI reads

AI pulls your details from dozens of places. We find the ones that are wrong, missing, or out of date, and get them corrected.

03

Give it something to quote

Assistants quote clear, specific answers to real questions. We turn what you know about your category into pages written to be quoted.

04

Watch the answers change

We re-run the same questions every month and show you the difference. You see where you went from unnamed to named.

Find out in one call.

Before the call we ask every major AI assistant the questions your customers ask, and we write down what they say about you. On the call we read it back to you.

Whether AI names you, your competitors, or nobody

What it currently gets wrong about your business

Which two or three fixes would move you first

Schedule your free audit simo@fluensai.com

What happens on the call

We read you the answers, and you decide what to do about them.

If you want to hand what we found to whoever runs your website and do it yourself, that is a fine outcome and we will say so.

Straight answers

Anything else, just ask. You get a reply the same day.

Is this just SEO with a new name?

No. SEO is about where you sit in a list of links. GEO is about whether an assistant names you in its answer at all. Some of the work overlaps. A lot of it does not — most of what AI quotes about you sits on sites you do not own.

Does this matter yet, or is it early?

It is early, and that is the point. Almost nobody in your category is doing it, so the companies that start now get named while it is still cheap. In two years this will cost what SEO costs.

How do I know if I have a problem?

Open ChatGPT and ask it to recommend a product like yours, the way a customer would. If it does not say your name, that is the problem. We do that properly, across every assistant, and show you the answers.

Should I hire you or use the software?

The software tells you where you stand and tracks it over time. It does not do the work of getting you named — that means fixing what third-party sites say about you and building coverage that assistants quote. If you have a content or SEO team who can act on what the data shows, start with the software. If you do not, the service is the faster route.

How long until anything changes?

Wrong details get corrected in weeks. Getting named in answers where you are currently missing usually takes two to three months. Anyone promising next week is guessing.

Do you need access to my website?

Not to check. The first conversation is just us showing you what the assistants say. If we go further, we work with whoever already looks after your site.

Go and ask it right now.

Open ChatGPT and ask it to recommend a product like yours, the way a customer would. If it does not say your name, book a call and we will show you why.

Schedule your free audit

Try this now

“What is the best [your category] for [your customer]?”

Paste that into ChatGPT with your own category and the customer you sell to. Whatever comes back is what your next customer is reading.